![]() I manage all our venue and host relationships, and am responsible for securing venues for all our shows. ![]() ![]() Guests are selected at random and asked to follow the Sofar ethos by arriving on time, staying for all the performances and giving their full attention to the artists. We curate a lineup of 3 to 4 different artists that will bring a unique style of music to the session. We sat down with Grace Pozniak, Assistant Director at Sofar Sounds New York City, to chat about all about Sofar Sounds Can you tell us how Sofar Sounds works? They also keep the crowd size small-50-150 guests max-to create an ultra engaging artist-to-audience experience. Artists are hyper curated and vetted for by the Sofar Sounds team. Concert guests are selected at random and the location is revealed only 24-hours in advance. Launched in London in 2010 and now across 379 cities worldwide, Sofar Sounds hosts intimate shows with talented up-and-coming artists set in super unique urban spaces (like that tricked out warehouse, a dazzling office space, or museums). A 6-floor elevator ride up deposits them into a trendy graffiti- and art-decked out open office space, with a live band rocking out in the center, surrounded by mesmerized people strewn over couches and blankets. “Is this it?” “Yeah, I think we go up here,” is overheard by groups of twos and threes as they step into an old school brick loading station, the Terminal Warehouse, in New York City’s Chelsea neighborhood-once used for trains carrying freight, now it’s a cavernous converted space for creative agencies.
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